From Big TechTo Your Success
Learn from a leader who has redefined career growth, consumer product innovation and business impact at companies like OpenAI, Google, Netflix, Goldman Sachs and more. Get personalized coaching to accelerate your tech career and develop your leadership potential.
Book a Free Strategy Session
Meet Your Coach
Learn from an experienced tech leader who has launched product features, built teams/orgs, and driven busienss impact at the world's top companies!

Howard Ekundayo
Engineering Leader | Board Member | Coach
Former Member of Technical Staff at OpenAI. Led engineering teams at Startups, Google, Netflix, Goldman Sachs and more!





Message from your coach:
"After leading teams at OpenAI, Google, and Netflix, I've learned that technical excellence is just the foundation. True engineering leadership is about creating environments where innovation thrives and teams excel. I've navigated the challenges you're facing – from scaling teams during hypergrowth to building inclusive cultures and transitioning from hands-on developer to strategic leader. Each experience has shaped my conviction that great leadership can be learned and refined.
What drives me is seeing leaders unlock their full potential. When they realize they can drive change not just through code, but through influence, strategy, and emotional intelligence. My approach combines battle-tested frameworks from tech giants with practical strategies I've developed while building my own startup. The tech landscape is evolving rapidly with AI and distributed teams. The leaders who thrive will be those who can adapt, inspire, and build resilient organizations. I'm here to help you become one of those leaders. Ready to elevate your leadership? Let's talk about how we can work together."
-Howard Ekundayo, Owner, Apex Leadership Labs
Personalized Career Acceleration
Customized coaching programs designed to elevate your career in technology
1:1 Engineering Leadership Coaching
- Weekly 1:1 strategy sessions
- Leadership style assessment
- Coaching from an experienced Engineering leader
- On-demand support
Engineering Leadership Accelerator
- 12-week intensive program
- Weekly group sessions
- Real-world case studies
- Peer networking
Product Engineering Research Consultations
- Competative product and engieering strategy feedback
- Immediate problem-solving from an industry leader
- GenAI consumer product insights
- Introduction to contemporary org strategy
Proven Tech Leadership Experience
OpenAI Engineering Leader
Led core engineering teams for ChatGPT, driving innovation across Web, iOS, and Android platforms.
- Delivered critical features that improved user experience and increased engagement
- Led architecture improvements that reduced latency by 30%
- Managed cross-functional teams to deliver on strategic initiatives
Google Director of Engineering
Led 100+ person international engineering organization focused on Search consumer experiences.
- Drove strategic initiatives across multiple markets
- Built diverse, high-performing engineering teams
- Led transformation to AI-first search experiences
Netflix Engineering Director
Owned netflix.com consumer product strategy and engineering execution.
- Drove personalization features that increased member retention
- Managed platform evolution and international scaling
- Led cross-functional teams to build Netflix's global platform
Startup Founder & CTO
Raised $2M seed funding for EdTech startup connecting diverse talent with Fortune 100 companies.
- Built product roadmap and technical architecture from scratch
- Led fundraising and investor relations
- Built partnerships with major tech companies
Leadership Insights
Practical wisdom from years of engineering leadership experience
Building Inclusive Engineering
Lessons learned from leading diverse teams at Google, Netflix, and OpenAI. Discover practical strategies for creating environments where everyone can thrive.
From Engineer to Executive
Key insights from my journey through tech leadership. Learn the critical mindset shifts, skills development, and leadership principles that drive success at every level.
Scaling Teams and Impact
Strategic frameworks for growing high-performing engineering organizations while maintaining culture, quality, and execution velocity. Essential knowledge for engineering leaders.
Begin Your Leadership Journey
Ready to accelerate your career? Let's discuss how Apex Coaching Lab can help you reach your goals.